Social Media Manager
About the Company
The Social Media Manager acts as the digital voice and face of a brand, responsible for cultivating an engaged community across various social platforms. Your goal is to translate the company’s mission into compelling visual and written content that resonates with a specific target audience. You will be expected to drive brand awareness, increase follower loyalty, and ultimately contribute to the company’s bottom line through strategic engagement. This role requires a unique blend of creative storytelling, data analysis, and strategic planning to be successful. In the remote world, you are the bridge that connects the brand to its global customers in real-time.
Job Description
You will develop and implement a comprehensive social media strategy that aligns with the overall marketing goals of the organization. Your tasks include creating a monthly content calendar, designing high-quality graphics using tools like Canva, and writing persuasive captions. You are responsible for monitoring social media trends and identifying opportunities for the brand to participate in viral conversations. Engaging with the community by responding to comments and direct messages in a professional manner is a daily priority.
Requirements
Candidates must have a proven track record of growing social media accounts across platforms like Instagram, TikTok, LinkedIn, and X (formerly Twitter). You should possess strong copywriting skills with the ability to adapt your tone and style to match different brand identities. Proficiency with social media management tools like Hootsuite, Buffer, or Sprout Social is necessary for scheduling and reporting. Basic graphic design and video editing skills for creating Reels or TikTok content are highly desirable in today's visual market. A deep understanding of digital marketing principles and social media advertising (Meta Ads) is also required.