Digital Marketer
About the Company
As a Digital Marketer, you are the engine responsible for driving online traffic, lead generation, and customer acquisition for the business. You will operate across multiple digital channels, including search engines, social media, email, and websites, to build a cohesive brand message. This role requires a data-oriented mindset combined with a deep understanding of human psychology and consumer behavior. Your success is measured by your ability to optimize marketing funnels and achieve a high return on investment (ROI) for every dollar spent.
Job Description
You will design and execute multi-channel digital marketing campaigns that target specific customer segments and drive high-quality traffic. Your responsibilities include managing Search Engine Optimization (SEO) to improve the company’s organic ranking on Google and other search engines. You will also oversee Pay-Per-Click (PPC) advertising campaigns on platforms like Google Ads and Meta to ensure efficient ad spend. Monitoring and analyzing website performance using tools like Google Analytics is essential to refine your marketing strategies over time.
Requirements
A minimum of three to five years of experience in digital marketing with a proven track record of successful campaign management is required. You must hold certifications in Google Ads, Meta Business Suite, or HubSpot to demonstrate your technical expertise in these platforms. Strong analytical skills and experience with A/B testing methodologies are essential for optimizing landing pages and ad copy.